Instagram is known for one of the best social media platforms that is based on sharing photos. With its attractive user-friendly interface and efficient picture sharing feature makes this application one of the best social media platforms out there. Due to the rise of e-commerce throughout the world, many tech giants are looking forward to adapting that feature and somehow inject that into their system without risking their hard-core values from which they are best known for. Instagram is a picture sharing platform, with this it is now going for e-commerce just like other social media platforms are going for. So its recommended for marketers to increase their Instagram followers every day.
It is too soon to tell what Instagram is going for in terms of e-commerce, will it merge the e-commerce features into its own application or it will create a standalone application that will serve the e-commerce purpose. There are few predictions coming from tech reporters regarding the Instagram’s e-commerce system.
Predictions about the Instagram Shopping Store
The first prediction is that Instagram is going to add the shopping feature to the application. This feature will allow the users to directly buy the products they love through the Instagram application. As Facebook is already pushing the e-commerce system into their system which will be soon launched, it is trying to merge that with Instagram too which will make the e-commerce system more strong attracting users from both the platforms can make a big difference. Instagram is looking for adapting some features from the Shopify and Amazon.
The feature can be in a way that it will allow the users to shop the products that are featured in the pictures. The Instagram store will enable them to buy those products directly from the users.
The second prediction that is reaching throughout the world is that if the shopping feature is added into the Instagram application then it the promotional ads of brands will disrupt the usual organic feed of the users’ profile. More posts will be focused related to the brands, it can ruin the experience of the users who are not into shopping, they just want to use the application in a normal manner.
The third prediction that is floating around the tech world is that for accessing the store the user must have a business id to sell their stuff on the Instagram store. If the whole shopping store is somehow integrated into the Instagram and if will perform well among all the users, users who want to sell the products, users who want to buy and there are normal users who want to enjoy the normal feed. If all these users’ experience is good, then Instagram will surely steal the top spot from the e-commerce stores.
If one of these predictions are true, then it can be good or bad for the Instagram store but still, it can be the serious breakthrough the e-commerce system. As many different social media platforms are trying different techniques to ensure that the users’ shopping experience is reliable, efficient and fun to use.